Web • User Interface • Illustration
With a new brand identity developed by an external agency, I laid out foundational design elements that could be used across different media. This mainly included creating a typographic system, colour schema, user interface elements , illustration styles and icons.
The design elements developed above have been applied to create the new user interfaces. The main goal here was to create a clean and easy to understand designs while maintaining a visual consistency across the site and difference devices.
Having a majority of website traffic through mobile devices, almost all designs were planned and designed with the mobile-first approach.
It was also important not to ignore the user demand on desktop given that investors also use the BrickX trading platform on a larger screens like tablet and desktop.
A new illustration style was set to give a soft and friendly touch to the brand. Based on the style, number of illustrations were made and used across web, UI and digital marketing.